May. 28th, 2008

mattbell: (Default)
I found these for sale at a Walgreens in Tennessee.
DSC03254.jpgDSC03252.jpgDSC03251.jpg

Yes, a Walgreens.  At least the Walgreens didn't sell T shirts with confederate flags on them. (You had to go to souvenir shops for those)     The shirts are surprisingly effective.  They get your attention, then force you to look deeper and understand the semi-hidden message.  All this, of course, is proven to increase recall.   Classic psychology.

I looked up the name, and it turns out there are literally hundreds more available at www.kerusso.com.  They mimic every available style, from the trendy emo-rock-gothic motifs of current shirts to popular brands to athletic wear to "princess" shirts for little girls to other companies' ads.  Browsing through the catalog is kind of like looking at lolcats... it's funny, mind-numbing, and disturbing all at the same time. 

Some highlights:
Faithbook 
Global Warming
Blood donor

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