A history of snowboarding in two minutes (as told through the lens of technology adoption curves)

It begins with a large maker/hacker community transforming a simple toy (the snurfer) into a wide variety of uses.  Then engineers start re-engineering the toy from the ground up to meet the needs of the early adopters.  The entrenched interests with access to all the resources (ski resorts) do not want to accommodate the new technology, but by working with third-rate suppliers (small ski resorts) the snowboarders are able to prove their financial worth and grow their user base.  Word spreads, snowboarding becomes "cool", and it starts showing up and getting hyped in pop culture.  The entrenched powers realize they cannot ignore the profit potential of snowboarding any longer, so they begin to accommodate the new technology as late adopters.  Ultimately it becomes accepted in even the most conservative areas (eg the Olympics).  Now snowboarding is a big, entrenched business and is dominated by two or three large suppliers.