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While doing some web searching I ran across a fascinating little company called EmSense that creates a headset that tracks eye gaze and brain activity. They're marketing it to product marketers, web designers, and video game designers as a way to track what attentional and emotional responses they have as they experience the product/website/game.
This technology could be used to tune these various experiences to be as mentally engaging as possible. However, the device is made to be used by a small number of product testers instead of end users, so it can't capture the full range of responses that different types of people will have.
And end-user version would be interesting. If used with a video game, it could monitor your level of excitement and focus as you play in order to make the game as engaging and fun as possible.
This technology could be used to tune these various experiences to be as mentally engaging as possible. However, the device is made to be used by a small number of product testers instead of end users, so it can't capture the full range of responses that different types of people will have.
And end-user version would be interesting. If used with a video game, it could monitor your level of excitement and focus as you play in order to make the game as engaging and fun as possible.
