Jul. 1st, 2008

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Yes, we've been busy at work again!

Our 5th film, Perils of Logo Design, explores the darkly humorous world of the graphic designer's worst nightmare -- the faux pas. When your mistake can be printed thousands of times before it's discovered, the consequences are hard to live down.

To be more specific:

In 2008 the Office of Government Commerce (OGC) paid a design firm to redesign its logo.

The resulting logo caused quite a stir, and aroused plenty of attention from excited members of the press and various online communities. In the end, the logo design was changed again to end the controversy.

This film recreates that logo, and associated controversy, with the use of a cube of ice, a warm body, and a thermal infrared camera. In thermal infrared, the ice can be used like a paintbrush to paint text or images on warmer objects. The ice leaves a trail of chilled water, which shows up as a dark region on the thermal image.






Direct link: http://www.youtube.com/watch?v=1FZfw7pt4sA

Thanks go to my girlfriend for coming up with the idea to write the OGC logo as a demonstration of the ice writing technique.


Feel free to repost the video to your own blog entries if you like it.

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